The Shoreditch, London based salon was founded a few years ago. Built from the ground up with an Eastern influence in mind, saw a good return in the business model. The original logo was difficult to read and did not reflect the hard work that went into the business.
The initial system was clunky to update and forced the user have a basic understanding of html. Although database driven, it was not always possible to implement the latest technologies, nor was the initial design set to take on the latest social network improvements.