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Innovative User ExperienceOur Principles
We seek to merge old wolrd industry practices into a pioneering technological age. With a passion for design and development, The Old County is built on the principles of innovative but practical functionality.
Mashups
Budget and content requirements can be overcome by mixing different api's together. We focus on the goal of what information is desired by the user and prototype a workable solution to make the interface ubiqutious.
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How we do this
When it comes to branding, we use a common sense approach.
Customers will develop an emotion with your brand within the first few seconds of viewing it. We want to ensure it gives the right impression and the medium keeps your message intact.
The site needs to reflect the brands values and to maintain this we use a corporate colour pallet. It's our aim to develop a brand that can upscale your company from a startup to a corporate identity.
Innovative User Experience
Behind the scenes, we ensure each website is driven by a carefully balanced process, to establish the line between beauty and functionality. We invoke a user-centric methodology to create an emotionally inteligent journey.
We offer a complete client and server side development solution, along with a customized design.
User Centric Design
We use a customer-centric methodology to ensure we build the site for the users. Based on heavy feedback between the designers and the users we aim to accomplish the goals in your brief.
It is a requirement to intuitively understand what users are likely to experience, with the aim to ensure it is a positive one.
- Use of white space to enhance simplicity and to establish meaning to your message.
- What the impact of your message has for a first-time user.
Information Architecture
This is where science and art merge to help users find information in a meaningful manner. We optimise your content layout for the benieft of your users. When it works, it future proofs and prepares your site for the long term. This also helps consolidate your own method and management of the content.
Information Architecture is like the skeleton that your content and designs populates.
- Intuitive layout of information
- Relevancy and legibility
Persuasive Design
Injecting your site with persuasive content and media that works alongside the design can only help you achieve your goals.
It is not enough to now own a beautiful and functioning site, it needs to be populated with well written articles and appropriate media. There needs to be a push and pull mechanism of the site to encourage user interaction and return. We need people to join your facebook page, follow you on twitter, subscribe to your newsletter and login to your site for exclusive content.
- Compelling copy to convice and covert users into customers.
- Social media intergration
- Splitting concepts into small pieces to make it easier for users to digest.
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Pre-production
We revise your initial brief and convert it into a coherent storyboard.
We take into consideration, your budget and time allowance for the video(s). In pre-production prepare your script and arrange the models and actors for the shoot.
Production
During production, we ensure we have everyone ready, taking into consideration realistic delays for breaks, lunch and travel.
Post-production
In post-production, we edit the shots using the script and storyboard as a guide. We use after effects to integrate motion graphics. For lower budget projects we may just turn to voice over narration and typography motion graphics. Although we are in contact with a wide collection of models, actors and musicians and may be able to turn in the favour for a small fee.
Plan
The most important step in the process is establishing a blueprint for your website. We create a detailed site map, wireframe and a prototype of the entire system. We take into consideration the user journey and ensure all parties involved are on the same page and know exactly what the system is designed to do and how it is to be created.
Design
We take the plan and use it meticulously to establish the first phase of the project, enhancing the wireframe with a beautiful final design. We work alongside you to ensure the design represents the identity and theme of your brand.
Develop
Every aspect of your site is outlined in detail as to how it will function. This will ensure we waste no time in development. At the construction phase we take the design and slice it up into the functional client-side and server-side tecnologies.
We subject our sites to bug and load testing, along with cross-browser testing to ensure your site will be fully optimized on the day of launch.
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Vary the medium
Its not enough to provide just good text based content when it comes to the web. Getting your message across using a different medium can sometimes enhance it.
Have you ever considered making your website mostly pictorial or filmic, when it is not text heavy?
Re mediation
Basing your project on a different medium can provide a concrete foundation on how your site functions. Its a website and has the ability to process youtube and google maps, but it takes place inside a comic book. Or maybe the site functions as if its a dvd menu with the content displayed and advertised with film clips.
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Support not dominate
Your content should be supported by the social networks, but not be dominated by it. Before any development takes place it is worth considering the source of your content, who will be writing it, how often and the quality of the text. Why duplicate content and de saturate its worth across various social networks?
The copy should be unique and bounce off the core content of your site, it should be manageable for your team to provide and should be updated frequently.
Tapping into different networks instantly gives you access to their native consumers.
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