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Vary the medium
Its not enough to provide just good text based content when it comes to the web. Getting your message across using a different medium can sometimes enhance it.
Have you ever considered making your website mostly pictorial or filmic, when it is not text heavy?
Re mediation
Basing your project on a different medium can provide a concrete foundation on how your site functions. Its a website and has the ability to process youtube and google maps, but it takes place inside a comic book. Or maybe the site functions as if its a dvd menu with the content displayed and advertised with film clips.
